Product tour
One inbox for WhatsApp, Instagram and Messenger.
Every customer message and comment, from every Meta channel, handled by your team as tickets — with templates, campaigns and reporting built in.
Getting in
Sign in with Google, or email and password.
Two-factor authentication is available for any account, with single-use recovery codes. Invite teammates by email; each arrives with the role you chose.
Setup
Connect your own Meta accounts in minutes.
A guided setup for each channel — your WhatsApp Business Account, Instagram business account and Facebook Page. Add more than one WhatsApp number if you need to.
- Connection status per channel — checked automatically, with a clear warning if a token is about to expire.
- Your credentials stay yours — stored encrypted, never shown again after you save them.
- Copy-and-paste webhook details so the Meta side is done in one sitting.
The inbox
Every conversation, from every channel, in one list.
Filter by status, channel, assignee or tag. Open a conversation and the whole history is there — with the customer's details and your team's notes beside it.
- Channel at a glance — each conversation shows where it came from.
- Unread counts and last message so the queue reads like a to-do list.
- Search everything with ⌘K.
Tickets
Every conversation is a ticket with a life cycle.
Nothing gets lost in a thread. Each conversation moves through clear states, belongs to someone, and carries the context your team needs.
- Priority, tags and an assignee on every ticket.
- Internal notes only your team can see — never sent to the customer.
- A customer reply reopens a resolved ticket automatically; after it's closed, a fresh ticket starts.
Comments
Comments on your posts, answered from the same place.
Instagram and Facebook comments arrive in their own queue, so nothing said in public goes unanswered.
- Reply in public under the post, or send a private message to take it into the inbox.
- Hide or delete spam and abuse with one click; hidden comments stay reviewable.
- Needs reply, answered, hidden — filter the queue the way you filter tickets.
Replying
Know exactly where every message is.
Delivery status comes straight from Meta — queued, sent, delivered, read — so what you see is what actually happened, not a guess.
- Photos and documents — receive them in the thread, and attach them to your replies.
- Reactions and read receipts shown where they belong.
- If Meta rejects a message, you see why — not a silent failure.
See it happen
From typed to read, in real time.
An agent sends a reply. It shows as queued, then Meta confirms it was sent, delivered and read — each tick appears the moment Meta reports it.
Compliance, built in
The 24-hour rule, handled for you.
WhatsApp lets you reply freely for 24 hours after a customer writes in. After that, only an approved template can restart the conversation. Meridian knows which is which — so your team never has to.
- Window open: type and send, attach files, use a template if you like.
- Window closed: the composer offers your approved templates and nothing that would be rejected.
- A countdown on every conversation shows how long the window has left.
See it happen
The window closes. The composer adapts.
Free-text replies while the window is open; when it closes, the composer switches to approved templates, fills the variables with a live preview, and sends.
Your team
Work reaches the right person, automatically.
Agents set their status; new tickets are routed round-robin or to whoever is least busy, never past an agent's limit. Supervisors see the whole floor and can reassign in a click.
- Transfer and escalate with a reason, so the next person has the story.
- Roles for everyone — owner, admin, supervisor, agent, viewer.
- Going home? An agent's open tickets are handed back to the queue.
See it happen
Step away, hand over, come back.
An agent goes on break and comes back online; a conversation is handed to a colleague with a note, and the hand-over is recorded on the ticket.
Templates
Build templates here. Watch Meta approve them.
Write the header, body, footer and buttons with a live preview of exactly what the customer will see. Submit to Meta from the same screen, and the approval status updates itself.
- Marketing, utility and authentication categories, in any language.
- Templates you created in Meta Business Manager are picked up too.
- Only approved templates can ever be sent.
Campaigns
Reach thousands, at the speed you choose.
Upload a spreadsheet, map its columns to your template, pick a send rate and go. Watch progress live; pause, resume or cancel at any moment.
- Checked before sending — invalid numbers, duplicates and opted-out contacts are reported, not sent.
- Fixed speed or adaptive — for example one message a second, slowing down automatically if errors rise.
- A report for every recipient — delivered, failed and why, and what the campaign cost.
See it happen
Upload, map, pick a rate, go.
The campaign builder from an empty upload to a completed send: the spreadsheet is parsed and a duplicate excluded, variables are mapped, a rate is chosen, and progress counts up live without a reload.
Live
Everyone sees the same inbox, at the same moment.
A customer's message appears for the whole team within seconds — no refreshing. Assignments, status changes and delivery updates arrive the same way.
- A notification centre for what needs you, with optional browser alerts.
- Email when you're offline — an assignment, a mention in a note, a response-time breach.
- Honest if the connection drops — the inbox tells you, and keeps refreshing on its own.
See it happen
A customer writes in. Everyone sees it.
A new WhatsApp message arrives and appears at the top of the inbox for the whole team, already routed to an agent — nobody refreshed anything.
Reports
The numbers that matter, straight from your conversations.
Message volume by channel, first-response and resolution times, open versus resolved tickets, campaign results and what the period cost — for any date range, exportable to CSV.
- Each agent has their own view — their queue, their response times.
- Scheduled email digests for anyone who opts in.
- Every figure reconciles to the underlying messages — nothing estimated.
Billing
Pay per message. See every one of them.
You are charged per message sent and received. Your usage, your spend limit and your monthly statement are all in the app — no surprises.
Usage, itemised
Messages sent and received, by channel and by conversation type, for any period.
A spend limit you set
Choose to be warned, or to pause outbound sending, when you reach it. Incoming messages always keep arriving.
Monthly statements
A statement of usage each month that matches your ledger exactly, ready to download.
Security & control
Your data, your team, your rules.
- Two-factor authentication with recovery codes; see and sign out every active session.
- Five roles so agents see conversations, and only owners and admins see credentials and billing.
- An audit trail of sensitive changes — who changed what, and when.
- Opt-outs honoured automatically — a customer who replies STOP is never sent marketing again.
- Data export and deletion on request, with configurable retention.
Everywhere
Light or dark. Desk or phone. Mouse or keyboard.
Dark mode, or follow your system setting.
⌘K jumps anywhere.
Works on a phone.
Getting started
Live in an afternoon.
Sign in
With Google or an email address.
Connect channels
WhatsApp, Instagram and your Facebook Page, guided step by step.
Invite your team
Each person gets an email and the role you chose.
Create templates
Submit to Meta and wait for the green badge.
Start answering
Messages route to your agents from the first minute.
